HomeResearch Articles Inside Sales vs. Field Sales: How to Optimize the Mix

Inside Sales vs. Field Sales: How to Optimize the Mix

  • Chief sales officers (CSOs) are underutilizing inside sales as a means to scale revenue more cost-efficiently
  • Inside sales provides CSOs a sales model that’s viable across the entire go-to-market model
  • Corporate buyers are becoming more comfortable engaging with remote sales reps and completing buying decisions via an online sales process
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