HomeResearch Articles Inside the Demand Waterfall: Small-Net Fishing

Inside the Demand Waterfall: Small-Net Fishing

  • Small-net fishing is an outbound teleprospecting effort to source new leads based on defined targeting criteria, touch sequences and messaging
  • These programs can be directed by marketing, triggered by teleprospecting, or requested by sales
  • For best results, define and execute small-net fishing through marketing automation platforms

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