HomeResearch Articles Inside the SiriusDecisions Brand Lifecycle Framework: Launch

Inside the SiriusDecisions Brand Lifecycle Framework: Launch

  • Launch is the final step in the brand strategy phase of the SiriusDecisions Brand Lifecycle Framework
  • A brand launch culminates in a public reveal, but many activities must be performed behind the scenes
  • Brand leaders must consider the needs of internal and external audiences when developing launch messages, content and tactics
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