HomeResearch Articles Inside the SiriusDecisions PMM Model: Align

Inside the SiriusDecisions PMM Model: Align

  • The SiriusDecisions Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing b-to-b offerings
  • During the third stage, align, four activities and four deliverables are performed to ensure proper interlock between marketing, sales and product management
  • Portfolio marketing takes the lead at this stage, coordinating the alignment between marketing, product and sales leadership to ensure business goals are attainable
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