HomeResearch Articles Inside the SiriusDecisions PMM Model: Build

Inside the SiriusDecisions PMM Model: Build

  • The SiriusDecisions Product Marketing and Management Model lays out seven key stages that must take place when creating and marketing b-to-b offerings
  • During the fourth stage, build, six key activities and four deliverables should be completed to ensure proper interlock between marketing, sales and product
  • Product management takes the lead during this stage as the organization focuses on constructing the offering and readying it for release
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?