HomeResearch Articles Inside the SiriusDecisions PMM Model: Design

Inside the SiriusDecisions PMM Model: Design

  • The SiriusDecisions Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing b-to-b offerings
  • During the second stage, design, seven key activities and two deliverables should be completed to formulate the new offering concept, and document market/product requirements
  • Product management takes the lead at this stage to create the conceptual design of the offering and refine it through customer and sales feedback
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