HomeResearch Articles Inside the SiriusDecisions PMM Model: Enhance

Inside the SiriusDecisions PMM Model: Enhance

  • The SiriusDecisions Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing b-to-b offerings
  • During the seventh and final stage, enhance, six key activities and one deliverable must be completed to drive profitability from the offering
  • Product management leadership at this stage is critical, as lifecycle management activities drive the longer-term vision for the offering
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