The SiriusDecisions Product Marketing and Management Model lays out seven key stages that organizations must complete when creating and marketing b-to-b offerings
During the fifth stage, launch, 10 key activities should be performed to ensure proper interlock between product management, marketing and sales
Portfolio marketing takes the lead to oversee and orchestrate the execution of the launch plan and campaign during this stage
You must log in to client portal for full access to this content.
Login