HomeResearch Articles Inside the SiriusDecisions PMM Model: Monitor

Inside the SiriusDecisions PMM Model: Monitor

  • The SiriusDecisions Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing b-to-b offerings
  • During the sixth stage, monitor, nine activities and two deliverables should be completed to understand buyer and sales response to a new offering, and to recalibrate go-to-market strategy if needed
  • Product management takes the lead at this stage because the development of the offering dashboard is the central activity
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