HomeResearch Articles Inside the SiriusDecisions PMM Model: Monitor

Inside the SiriusDecisions PMM Model: Monitor

  • The SiriusDecisions Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing B2B offerings
  • During the sixth stage, monitor, nine activities and two deliverables should be completed to understand buyer and sales response to a new offering, and to recalibrate go-to-market strategy if needed
  • Product management takes the lead at this stage because the development of the offering dashboard is the central activity
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?