HomeResearch Articles Insurance Carrier Marketing: Planning Assumptions 2018

Insurance Carrier Marketing: Planning Assumptions 2018

  • SiriusDecisions has identified five areas of opportunity that should drive the priorities of insurance CMOs and marketing executive leaders in 2018
  • Audience-centricity is not only essential to engage buyers but also to better enable broker partners
  • Marketing leaders must educate peers on how to leverage marketing and enable functional teams to execute
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