HomeResearch Articles Insurance CMO Strategy: Planning Assumptions 2019

Insurance CMO Strategy: Planning Assumptions 2019

  • SiriusDecisions has identified five planning assumptions that should drive the priorities of insurance marketing leaders in 2019
  • By defining the long-term marketing strategy, marketing can better allocate resources and develop the competencies to drive growth
  • Marketing must create a segmented view of buyers and broker partners to move to an audience-centric go-to-market approach
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