HomeResearch Articles Integrating Account-Based Marketing Programs Following a Merger or Acquisition: Five Key Considerations

Integrating Account-Based Marketing Programs Following a Merger or Acquisition: Five Key Considerations

  • Account-based marketers need to understand the business context for a merger or acquisition to create the best strategy for combining account-based marketing (ABM) programs
  • Organizations must account for numerous considerations when integrating ABM programs, including people, process and technology changes
  • ABM leaders should develop an integration and communication plan with a roadmap to reach a successful combined ABM program
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?