HomeResearch Articles Integrating Demand Creation Post-Acquisition

Integrating Demand Creation Post-Acquisition

  • After an acquisition, timely integration of the technology and processes supporting demand creation and lead management is required
  • Perform an audit of the acquired and acquiring organizations to identify gaps, conflicts and redundancies in demand technologies, processes, programs and metrics
  • The demand integration plan must include agreed-upon goals, priorities, milestones, stakeholders and decision points
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