HomeResearch Articles Integrating Inbound Marketing Into Campaign Planning

Integrating Inbound Marketing Into Campaign Planning

  • To be effective, marketing campaign planning must include inbound tactics that seed demand and reinforce campaign goals
  • Continued consumption of inbound assets by buyers during an active sales cycle can help sales reps and partners tailor their interactions
  • For market intelligence, observing inbound behavior is a unique, valuable way to collect buyer insight on an ongoing basis
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