HomeResearch Articles Integrating Site Retargeting Into the Demand Creation Mix

Integrating Site Retargeting Into the Demand Creation Mix

  • Site retargeting supports and enhances other demand tactics, potentially increasing activity levels and results
  • Assess the effectiveness of site retargeting in terms of lead quality, waterfall velocity and customer relationships
  • Retargeting allows for demographic, firmagraphic and behavioral segmentation, which enables relevant messaging, content and offers
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