HomeResearch Articles Intel/Altera: Launching to a New Buyer Audience

Intel/Altera: Launching to a New Buyer Audience

  • A successful product launch often requires significant post-launch work to build a sustainable community
  • Altera, now part of Intel, successfully launched a new programmable chip for new audiences, primarily through its network of channel partners
  • Through a large forum event, Altera exceeded all pre-launch objectives and created a new launch model for the organization
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