HomeResearch Articles Intent Data Monitoring for Sourcing and Prioritizing Accounts

Intent Data Monitoring for Sourcing and Prioritizing Accounts

  • For many b-to-b organizations, the set of accounts that are a good fit for their solutions is too broad to be addressed effectively with marketing and sales resources
  • Today’s buyers often leave extensive digital footprints as they’re researching solutions to their business problems
  • Intent monitoring tracks the research behaviors of buyers, allowing organizations to focus their resources on buyers that appear to be in the market
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