Intent Data Monitoring Technology: A Sirius Perspective
Intent data monitoring is an emerging technology category that enables marketing and sales professionals to detect buying signals and gain more context about potential opportunities
More than one in three respondents in a recent SiriusDecisions study indicated they plan to increase their investment in intent data monitoring during the next 12 months
Intent data can take various forms, including data at the account and contact levels sourced from vendors as well as the organization’s sales and marketing systems
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