HomeResearch Articles Introducing a Teleprospecting Role at an Emerging Company

Introducing a Teleprospecting Role at an Emerging Company

  • Many emerging companies struggle to optimize the Demand Waterfall®, causing them to miss their marketing qualified lead targets
  • Marketing leaders at emerging companies must ensure that leads are sufficiently qualified to meet the needs of the sales organization
  • Introducing a properly trained and supported teleprospecting role can reduce lead loss, better align marketing and sales, and deliver improved results
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