HomeResearch Articles Introducing the Campaign Content Strategy Process

Introducing the Campaign Content Strategy Process

  • Developing campaign content that meets the needs of different personas, journeys and buying groups is a challenge marketers often struggle to address
  • Teams must align multiple dimensions of buyer and seller needs, including cross-functional marketing and sales content commitments
  • A best-in-class campaign content strategy aligns to a defined campaign framework and ensures content assets reflect campaign goals and themes
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