HomeResearch Articles Introducing the Conversational Interaction Framework

Introducing the Conversational Interaction Framework

  • Conversational interactions help organizations empower their buyers and customers in real time and meet buyers where they are in their journey
  • Without audience and demand program context, conversational interactions and self-service mechanisms fail to meet buyer and business expectations
  • The Conversational Interaction Framework guides the design, development, delivery, and iteration of meaningful conversational interactions
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