HomeResearch Articles Introducing the Interactive Content Spectrum

Introducing the Interactive Content Spectrum

  • Interactive content consists of information assets that require active participation from the audience for content consumption and information sharing to take place
  • B-to-b organizations leverage interactive content to drive audience engagement and achieve program objectives
  • Selection and optimization of content interactions should take into account the level of audience participation and the value exchange
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?