HomeResearch Articles Introducing the SiriusDecisions Agile Marketing Assessment Framework

Introducing the SiriusDecisions Agile Marketing Assessment Framework

  • Agile marketing improves collaboration, adaptability and execution performance across b-to-b marketing organizations
  • Marketing’s use of agile is mostly tactical, geared toward execution rather than major planning processes
  • Marketing operations leaders need an evaluation approach to test phases of candidate processes to identify where agile can be applied
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