HomeResearch Articles Introducing the SiriusDecisions Brand Experience Enablement Framework

Introducing the SiriusDecisions Brand Experience Enablement Framework

  • A consistently positive brand experience requires a rigorous approach to training and enabling all job roles
  • The SiriusDecisions Brand Experience Enablement Framework supports employees’ ability to deliver various types of experiences
  • When multiple functions are involved, coordination between teams is crucial to the enablement process
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