HomeResearch Articles Introducing the SiriusDecisions Brand Experience Navigator

Introducing the SiriusDecisions Brand Experience Navigator

  • Many b-to-b organizations don’t understand the linkage between brand experience, customer experience and employee experience
  • Customer experience suffers when problems exist in any of these areas, or when there are disconnects between them
  • Organizations must build a closed-loop system to ensure employees understand and support the brand promise so they can bring it to life for customers
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