HomeResearch Articles Introducing the SiriusDecisions Brand Lifecycle Framework

Introducing the SiriusDecisions Brand Lifecycle Framework

  • Successful b-to-b brands differentiate an organization and its offerings from competitors and support the achievement of business objectives
  • Brand and communications leaders must enable all employees to deliver a consistent brand experience through both words and actions
  • The SiriusDecisions Brand Lifecycle Framework depicts a best-in-class workflow for building and implementing a high-impact b-to-b brand strategy
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