HomeResearch Articles Introducing the SiriusDecisions Brand Measurement Framework

Introducing the SiriusDecisions Brand Measurement Framework

  • B2B organizations devote large portions of their marketing program budgets to brand, but often do a poor job of measuring brand’s impact
  • Understanding brand effectiveness must be based on the brand’s ability to help sell offerings in defined market segments
  • Our framework for brand measurement provides an integrated structure for planning, measuring, reporting on and managing B2B brand effectiveness
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