HomeResearch Articles Introducing the SiriusDecisions B-to-B Marketing Value Model

Introducing the SiriusDecisions B-to-B Marketing Value Model

  • B-to-b CMOs must be prepared to clearly define and articulate marketing’s scope and potential value
  • The SiriusDecisions B-to-B Marketing Value Model defines nine audiences that marketing interacts with and delivers value to
  • Marketing’s work helps these audiences, in turn, deliver value to the business in unique and measurable ways
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