HomeResearch Articles Introducing the SiriusDecisions Buyer Empowerment Model

Introducing the SiriusDecisions Buyer Empowerment Model

  • Environmental factors are driving profound changes in the behaviors of B2B buyers, posing a risk to all B2B organizations
  • B2B buyers want to be treated as equal partners and expect experiences that are increasingly open, connected, intuitive, and immediate
  • The SiriusDecisions Buyer Empowerment Model guides B2B organizations to address evolving buyer expectations
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