HomeResearch Articles Introducing the SiriusDecisions Campaign Framework

Introducing the SiriusDecisions Campaign Framework

  • Marketing organizations that align reputation, demand, customer engagement and enablement activities achieve higher levels of productivity and efficiency
  • Marketing organizations must define their goals and then coordinate execution instead of operating in functional silos
  • The SiriusDecisions Campaign Framework provides an integrated planning approach that organizes execution around audience needs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?