HomeResearch Articles Introducing the SiriusDecisions Campaign Implementation Process

Introducing the SiriusDecisions Campaign Implementation Process

  • Organizations must plan and implement integrated campaigns to drive efficiency, collaboration and customer-centricity into their marketing efforts
  • The SiriusDecisions Campaign Framework provides the structure for integrated campaigns aligned to business goals
  • The SiriusDecisions Campaign Implementation Process provides a six-step guide to plan, deploy, execute and optimize campaigns
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