HomeResearch Articles Introducing the SiriusDecisions Content Factory Framework

Introducing the SiriusDecisions Content Factory Framework

  • With audiences, assets and channels proliferating, b-to-b content creation teams face increased demand and complexity requirements
  • Content factory skills, processes and technology must evolve to support better quality, efficiency, scale, agility and measurement
  • For this evolution to occur, b-to-b organizations must recognize the content factory as a mission-critical operation that drives business growth and customer experience
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