In this brief, we introduce the SiriusDecisions Content Model, which product, marketing and sales leaders can use to evaluate their existing content factory, determine where gaps and breakdowns exist, and optimize their content process.
- B-to-b organizations struggle with a content conundrum – our research indicates that up to 70 percent of b-to-b content goes unused
- SiriusDecisions recommends an enterprise-wide content process across marketing, product and sales
- The model is defined by four high-level phases: insight, creation, activation and optimization