HomeResearch Articles Introducing the SiriusDecisions Customer Advocacy Maturity Assessment

Introducing the SiriusDecisions Customer Advocacy Maturity Assessment

  • Customer advocacy programs vary in scope depending on what the organization needs and can support
  • With many options available, missteps may occur as new customer advocacy programs find their own paths
  • An assessment of customer advocacy maturity can help b-to-b organizations identify gaps and prioritize areas for development
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