HomeResearch Articles Introducing the SiriusDecisions Customer Advocacy Model

Introducing the SiriusDecisions Customer Advocacy Model

  • Customer advocacy is the set of activities and channels an organization uses to build, capture, grow and share positive customer sentiment
  • The SiriusDecisions Customer Advocacy Model defines a step-by-step approach to create a highly effective, customer-driven program
  • The sequence of stages in the model steers practitioners away from common missteps that may diminish advocacy results
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