HomeResearch Articles Introducing the SiriusDecisions Customer Engagement Range of Responsibilities Model

Introducing the SiriusDecisions Customer Engagement Range of Responsibilities Model

  • Because customer engagement is a new function in most b-to-b organizations, executives are trying to determine which elements to include
  • Customer experience, customer marketing and customer success should have distinct responsibilities that range from basic to advanced, but these often get muddled
  • Organizations must understand each function’s core responsibilities to maximize the impact of customer engagement efforts
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