HomeResearch Articles Introducing the SiriusDecisions Delivery Mechanism Management Model

Introducing the SiriusDecisions Delivery Mechanism Management Model

  • Demand program creation, delivery mechanism selection and delivery mechanism execution are often siloed within b-to-b organizations
  • Selecting and managing the right mix of delivery mechanisms is critical to effective demand creation
  • Organizations can achieve optimal delivery mechanism execution by using a model consisting of three phases: viability analysis, operational management and performance analysis
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