HomeResearch Articles Introducing the SiriusDecisions Demand Center Engagement Model

Introducing the SiriusDecisions Demand Center Engagement Model

  • Most b-to-b demand centers provide services for a large number of internal constituents, resulting in a high volume of requests
  • SiriusDecisions recommends a structured process for resource alignment, request classification and workflow
  • Demand center requests should be divided into three categories: ideal, opportunistic and exception
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