HomeResearch Articles Introducing the SiriusDecisions Evolved Partner’s Journey

Introducing the SiriusDecisions Evolved Partner’s Journey

  • Many b-to-b suppliers fail to capture mindshare and drive continuous engagement with partners
  • Suppliers that fail to define the partner’s journey lack insight into the development stages channel functions should focus on to boost partner productivity
  • The SiriusDecisions Evolved Partner’s Journey contains seven distinct phases that span the partner’s recruitment journey and partnership lifecycle
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