HomeResearch Articles Introducing the SiriusDecisions Large-Deal Marketing Framework

Introducing the SiriusDecisions Large-Deal Marketing Framework

  • Account-based marketing (ABM) leaders are increasingly focusing on partnering with sellers in pursuit of large, must-win opportunities
  • While large-deal marketing may begin opportunistically, continuous improvement allows the ABM lead to cement learnings into a formal service offering
  • The SiriusDecisions Large-Deal Marketing Framework identifies four phases to follow, from validating which deals to support to analyzing and improving performance
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