HomeResearch Articles Introducing the SiriusDecisions Marketing Operations Functional Design Process

Introducing the SiriusDecisions Marketing Operations Functional Design Process

  • A structured framework for analyzing and designing the marketing operations team optimizes its impact on the marketing organization
  • Designing the right organizational model for marketing operations involves careful consideration of the team’s purpose and required processes
  • Before developing organizational charts, job descriptions or resource requisitions, the team’s charter should be clarified and competencies assessed
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