HomeResearch Articles Introducing the SiriusDecisions Partner Persona Framework

Introducing the SiriusDecisions Partner Persona Framework

  • Channel programs, processes, systems and content that have been engineered with specific partner audiences in mind achieve better results and partner engagement
  • The SiriusDecisions Partner Persona Framework is a best-in-class methodology that drives partner audience-centricity
  • Gaining a better understanding of individuals within partner organizations is a key priority for channel teams and fundamental to partner relationship success
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