HomeResearch Articles Introducing the SiriusDecisions Partner Program Design Model

Introducing the SiriusDecisions Partner Program Design Model

  • B-to-b organizations often struggle to establish a channel partner program that supports their channel strategy and growth objectives
  • The SiriusDecisions Partner Program Design Model offers a four-phase plan for modernizing a channel program and incorporating best practices
  • Each phase defines an owner, key activities and required deliverables that must be completed
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