HomeResearch Articles Introducing the SiriusDecisions Partner’s Journey Map Framework

Introducing the SiriusDecisions Partner’s Journey Map Framework

  • The rise of digital transformation is motivating C-suite executives to challenge their organization to digitize the entire universe of interactions
  • Most channel leaders are unprepared for this goal and ill-equipped to achieve it, often lacking the required framework, resources, processes and technology
  • Suppliers must establish the partners’ journey, mapping the desired interactions to guide the partners toward success
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