HomeResearch Articles Introducing the SiriusDecisions Personalization Deployment Model

Introducing the SiriusDecisions Personalization Deployment Model

  • Because of heightened expectations about the relevance of interactions buyers have with organizations seeking their business, personalization has evolved from a nice-to-have to a strategic imperative
  • Buyers expect an immediate personalized interaction upon typing the first letter in a search query, visiting a website or speaking with a customer service rep on the phone for the first time
  • To engage buyers successfully, b-to-b organizations must understand the essential elements of personalization and apply best practices for deploying personalization programs to their buyers
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