HomeResearch Articles Introducing the SiriusDecisions Portfolio Marketing Range of Responsibilities Model

Introducing the SiriusDecisions Portfolio Marketing Range of Responsibilities Model

  • To shift to an audience-centric approach, an organization must adopt sales and marketing methods that focus on buyers, customers, sellers and influencers
  • As the expert on buyers and markets, portfolio marketing should initiate audience-centric go-to-market efforts
  • Portfolio marketing should focus on go-to-market activities that drive the most impact on organizational growth and efficiency
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