HomeResearch Articles Introducing the SiriusDecisions Route-to-Market Framework

Introducing the SiriusDecisions Route-to-Market Framework

  • When organizations sell through indirect channels, they often lack a consistent approach to evaluating channel partner types
  • Failing to select the optimal route to market can result in misalignment with buyer needs and missed revenue goals
  • Our route-to-market framework applies multiple criteria to help identify the best partner types for each target segment and offering
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