HomeResearch Articles Introducing the SiriusDecisions Scope of Content Strategy and Operations Model

Introducing the SiriusDecisions Scope of Content Strategy and Operations Model

  • With increasing demand for measurable content performance, organizations must adopt and integrate best practices across the four phases of the content lifecycle
  • According to SiriusDecisions research, only 20 percent of organizations consider themselves advanced in every phase of the content lifecycle
  • To drive excellence, b-to-b content leaders must assess proficiency, identify content maturity gaps and create a roadmap to advance the function
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