HomeResearch Articles Introducing the SiriusDecisions Taxonomy Lifecycle Framework

Introducing the SiriusDecisions Taxonomy Lifecycle Framework

  • Every functional group within marketing, sales and product depends on a consistent metadata framework to find, measure and optimize assets and pages
  • Just 40% of respondents to SiriusDecisions’ 2018 State of B-to-B Content Study indicated that their organizations have a documented universal taxonomy with which to tag and organize marketing content
  • Content leaders can use the SiriusDecisions Taxonomy Lifecycle Framework to scope, build, validate, deploy and refine an AI-enabled, agile universal taxonomy
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