HomeResearch Articles Introducing the SiriusDecisions Technology Alignment Framework

Introducing the SiriusDecisions Technology Alignment Framework

  • B-to-b companies often face many challenges in aligning the processes, capabilities and technologies of sales, marketing and product organizations
  • Organizations should use a systematic alignment framework to guide the evaluation, implementation and measurement of technology infrastructure
  • Ongoing maintenance and adjustment of technology infrastructure ensures continued alignment to organizational goals and objectives
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